Consumers could and will afford what they want

21 Aug

Story #1: A friend of mine is a vegetarian and an organic vegetarian. Although she doesn’t make much (not poor by any standards, but I won’t tell you the number), she has ‘donated’ a significant portion of her income to Whole Foods—–she could and will afford what she wants.

Story #2: I know iPhones got Siri to do some stuff for you, but hey, my htc Vivid got some Google stuff that’s pretty neat too. Apple products (iPads, iPhones, etc.) are generally 30% more expensive than similar products from the competitors. However, you probably know many people who don’t have a lot of money, but could and will afford an iPhone or an iPad.

Again, consumers could and will afford what they want.

How is this related to the green industry? Let me know ask you this first—–is your product or service what your clientele wants?

Yes? Then price it right.

No or not sure? Make or change to what they want, and then price it right.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: